Loyalty marketing metrics

Loyalty Marketing: Measure Your Customers’ Love

To a company, loyal customers are remarkably important. They actively engage with you, continuously buy from you, and advocate for your brand.
Having them would boost your brand awareness, increase your pool of leads, and ultimately drive up sales.

Read More »

6 Aspects of Brand Resonance

Brand resonance refers to how well a customer relates to a good, and it is separated into 6 aspects: Salience, Performance, Imagery, Judgment, Feelings, and, finally, Resonance itself.

Read More »
ISO2-blog

We Are ISO27001 Certified!

InventrikPte Ltd : We have now earned the ISO27001 certification. This certification is a badge of honour that we would wear proudly on our lapels.

Read More »