With the rapid digitalisation of business incentives, as well as the changing behaviours of modern consumers, businesses are finding it more challenging to increase and maintain their customer base.
Furthermore, shoppers today prioritize meaningful engagements and specially curated incentives when choosing a business to shop in.
It’s not one size fits all anymore, personalised experiences and engaging elements are crucial to capture your customers attention.
As such, digital marketers are finding various innovative ways to create highly effective incentive programs that can build meaningful engagement with customers.
Usage of gamification systems & gamification elements has seen a significant rise in popularity amongst modern customers, as the Global gamification market is projected to grow from $9.1 billion in 2020 to $30.7 billion by 2025. (source: Modor Intelligence)
Gamification has also helped businesses to retain customers to continue using their products/services, as Gamified incentives increase average user session duration by up to 3 times. (source: hubspot)
As such, gamification system is regarded as one of the most effective digital marketing tools, as it allows businesses to connect with customers through highly engaging game-like activities that rewards them for being loyal to the business.
Want to know more about the power of Gamification? Here are 12 reward & gamification statistics that we believe, every marketer should know.