Loyalty marketing metrics

Loyalty Marketing: Measure Your Customers’ Love

To a company, loyal customers are remarkably important. They actively engage with you, continuously buy from you, and advocate for your brand.
Having them would boost your brand awareness, increase your pool of leads, and ultimately drive up sales.

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6 Aspects of Brand Resonance

Brand resonance refers to how well a customer relates to a good, and it is separated into 6 aspects: Salience, Performance, Imagery, Judgment, Feelings, and, finally, Resonance itself.

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