Customer: A pet food brand that paves the way for fresh food for pets, aiming to spread the benefits of the freshest food for beloved animals.
Challenge:
- Motivating booth visits: Traditionally, paper stamp cards weren’t engaging enough, and Pet Cubes desired a more sustainable approach such as a digital stamp card system
- Paperless vouchers: Offering paper vouchers can be cluttered and wasteful. Pet Cubes needed a digital solution
Solution:
Digital Stamp Card System with Voucher management:
Pet Cubes partnered with Vouchermatic to implement a user-friendly digital stamp card system:
- Easy Access: Registration could be done via social media links or on-site QR codes, leading directly to a webpage (no app download needed).
- Seamless Registration: Attendees simply entered their name and contact details to unlock the stamp card and participate. This also facilitated data collection for future marketing efforts.
- Integrated Vouchers: Vouchermatic’s voucher management system allows automatic voucher distribution upon registration. Vouchers were sent directly to attendees’ emails and could be used at booths for discounts.
- Rewarding Exploration: Visiting each booth earned participants a digital stamp on their cards, encouraging further exploration and brand discovery.
Results:
The digital stamp card system and voucher bundle proved to be a winning combination:
- Increased Engagement: Attendees actively participated in the digital stamp card journey, boosting overall event engagement.
- Streamlined Data Collection: Registration captured attendee information for future reference.
- Boosted Booth Visits: The desire to collect stamps encouraged attendees to visit all booths, increasing traffic and engagement with each vendor.
- Sustainable Practices: The digital approach eliminated paper waste, aligning with the brand’s commitment to sustainability.
Conclusion:
In essence, Vouchermatic has helped the pet food brand achieve:
- Increased event participation signup rate through a voucher bundle deal.
- Increased engagement at the various event booths through a digitized stamp card system.
- Streamlined data collection process for future reference.
This case study demonstrates the effectiveness of digital engagement tools in promoting brand awareness and driving sales at events/ fairs. The seamless and sustainable solution implemented for the brand resulted in a successful event and valuable customer data collection.
