Everyone knows that gamification greatly increases people’s engagement levels. But did you know that it also increases knowledge retention by 30%?
And if you are looking for a way to promote your brand and make people remember it… well, you can see where this is going.
As the pandemic pushed most activities to digital platforms, education followed suit, shifting online. Around that time, researchers also found that incorporation some form of gamification improves student performance by up to 89.45%!
How Can Gamification Help?
Gamification is great at helping your customers remember you. Simply because of its power to engage and promote enjoyment and fun. Not only will they spend more time with your brand, but they can also boost knowledge retention. Perfect if you want them to remember your brand values, for instance.
The same goes for employees. Gamification or Rewards & Recognition can help them remember what your company stands for, your mission and vision, and other important aspects, during their training in the same way your customers do.
Without further ado, let’s hop right in to see what kind of games you can implement for both your customers and your employees using our Rewards & Recognition Platform- Vouchermatic!
Games for Customers
1) Logo Quest: The Ultimate Jigsaw Challenge
Puzzles are great in helping customers remember simple things like your brand logo, your mascot, or something similar. By taking the time to piece together the image, they will be constantly thinking about what image the pieces can make.
Being engaged the whole time with your brand image will undoubtedly sear it into their minds. It also helps to stand out from the other competitors.
When customers remember you, they will most likely buy from you. After all, you have made a deep impression on them. They’d at least give your brand a chance.
2) Tap & Reveal: Fortune Cookie Bonanza
You could implement this minigame in your loyalty program. After customers earn enough stamps or points after several purchases, they are entitled to draw one fortune cookie.
Instead of fortunes, your cookies can contain trivia questions about your brand. If your customer answers them right, you can award them with a prize, and if they get it wrong, they still get a prize, but just not as good.
Even if customers attempt to cheat by researching your company, it still works in your favor. They are still taking time out of their day to learn about your company.
Isn’t that your goal in your gamification campaign, anyway?
3) Surprise Box Mania: Unveil Your Lucky Prize
As part of your seasonal campaigns, or as a minigame for your loyalty program, your customer can choose a lucky gift box as their prize out of several gift boxes. This can function as a sure-win game, where customers will obtain a reward—whether it’s good or not depends on how they tackle your questions about their company.
This operates similarly to the fortune cookies, except you’re giving your customers 3 chances to reveal the prize after answering the questions correctly.
Games for Employees
1) "Quiz Quest: Unlock the Mystery Box"
The popular “mystery box” game is commonly associated with events as a means to incentivize participants. However, this engaging game format can also be effectively utilized for employee training purposes.
Rather than a simple registration form, imagine incorporating a series of thought-provoking questions into a Google Form, coupled with participants’ company email IDs for identification. Those who answer all questions correctly will be directed to the game page, while individuals with incorrect responses are encouraged to give it another shot!
Once on the game page, users are presented with the opportunity to open the mystery box and unveil their reward.
To amplify the excitement, you could even consider rewarding them with points or badges to further recognize their accomplishments. Additionally, showcasing the top scorers on a leaderboard can foster healthy competition among employees, inspiring them to strive for continuous improvement.
By leveraging the potential of the mystery box game, you can transform employee training into an interactive and motivating experience.
Discover how this captivating game format can elevate your training initiatives and boost employee engagement like never before
2) Stamp Cards
Stamp Cards have long served as powerful tools for showcasing progress in education or training endeavors. By setting specific learning requirements for each stamp, you can ensure that your employees acquire the essential skills before advancing to earn the next coveted mark.
The introduction of visual indicators provides a tangible representation of their journey, offering a clear and concrete understanding of their progress along the training path. This visual cue acts as a potent motivator, spurring individuals to persist until their card is filled to the brim. After all, the innate desire to collect and achieve is deeply ingrained within us.
Why not infuse a sense of gamification into your employee orientation process? With “Orientation Mastery: Earn Badges of Accomplishment,” new employees can embark on an enthralling journey during their onboarding or orientation training. As they successfully complete each training session, they have the opportunity to collect well-deserved badges, serving as tangible proof of their orientation completion.
This approach transforms your orientation training into a highly effective and efficient process, ensuring that employees possess the necessary skills to thrive in your organization. Moreover, the gamified element fosters an intrinsic motivation within individuals, propelling them to diligently complete their training and reap the rewards of their achievements.
By integrating the power of stamp cards and badges into your orientation program, you empower your employees to embark on a fulfilling journey of skill acquisition and growth. Witness firsthand how this innovative approach revolutionizes your training initiatives, creating a workforce that is not only competent but also highly motivated to excel.
3) The Employee Lucky Draw
When you conduct training for employees in groups, you can use interactive quizzes. How do you choose which student to answer your question? Well, that’s where Lucky Draws comes in.
Everyone has an equal chance of being picked. You won’t have to worry about human biases, and some students are given more opportunities to answer than others.
Moreover, since this is digital, you can use it for both physical and virtual training. Besides, seeing their faces or their names flashing across the screen is sure to instill excitement in your trainee employees.
Of course, whoever gets picked will have to answer your question. Whether or not it’s a lucky or unlucky draw depends on how much they’ve studied or learned…
Conclusion
Gamification is highly effective in helping your customers and employees learn about and remember you and your brand. Above are six suggestions for what kind of campaigns your company can hold for customers and employees.
To that, we say, “Let us help you!”
If there are two things that we are good at, it’s gamification and reward management. Our systems are integrated with your existing web page and apps so that you can incorporate your gamification without any trouble.
You don’t have to learn how to use our system either. We’ll be handling the technical side of things for you. All you have to do is focus on your marketing campaign, how you want your games to be designed, and what rewards you want to give out.
So, contact us here today to learn more, or you can also request a free demo! We’re dedicated to giving you the best service that we can offer.
