Case Study: New Year Lucky Draw with Vouchermatic

case-study
Customer: Macpherson Community Club is a Community Centre for and on behalf of the People’s Association; to promote social, cultural, educational, sports and recreational activities for the residents in the neighbourhood of Macpherson.  

OBJECTIVE

Amid covid-19, the annual New Year countdown event by Macpherson CC had to be organized virtually.

They needed to implement the lucky draw online to engage thousands of residents in a fun and interactive way.

One of the core eligibility criteria’s of the lucky draw was that, it was only open for Residents of Macpherson GRC.

REQUIREMENT

  • The lucky draw was to be played in real-time and streamed live on Facebook
  • The system needed to enable self-registration as people would join at different times during the two hour long event
  • Participants were tuning in to the event virtually from multiple RC zones (Resident committees) as well as via Facebook
  • A feature to disqualify non-eligible winners
  • No repeat chance after one win
  • Drum roll music & animation were required to engage and create excitement
  • Last but not least, the registration form needed to capture postal codes of residents to verify their eligibility for the lucky draw event.

SOLUTION

We implemented the Vouchermatic’s Digital Lucky Draw System where by the participants were able to:

  • seamlessly self- register online
  • enroll into the lucky draw
  • experience the draw live in real-time via facebook 
  • receive winner notifications 

WHAT WE DID

We implemented Vouchermatic to meet all of the above requirements

  • Our team custom designed the lucky draw landing page, aligning its theme and colours to be consistent with the event brand’s design.
  • We created a custom designed self-registration page integrated with QR Code
  • Participants could scan the QR code & seamlessly participate in the draw
  • The registration page captured postal code information of participants for eligibility verification by the Macpherson team
  • The draw sessions were spread out at 15 min intervals to keep the viewers engaged
  • Implemented a set of rules and terms & conditions for the Digital Lucky Draw in accordance with the requirements.

RESULT

With Vouchermatic, we provided a Digital Lucky Draw system to achieve the event objective of engaging the participants.

In addition, we helped achieve the following:

  • Real-time Draws hosted via live stream that induces a sense of involvement and interaction amongst the guests, creating a “wow” factor
  • Branding consistency reinforces brand recognition, ensuring the lucky draw theme aligns with the rest of the event branding
  • Winner report download at end of the event

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