Break free from the loyalty program rut. Spark customer engagement with something new. Lets buckle up, it’s time to inject some serious fun into your business with Vouchermatic’s gamification marketing solutions!
Think beyond just discounts and coupons. Vouchermatic offers a vibrant playground of interactive games that’ll have your customers hooked, engaged, and spending more.
Gamification involves integrating gaming elements into non-gaming settings. This could range from simple point collection to more intricate features, such as incorporating a complete mini-game.
Studies have shown that incorporating game-like elements can lead to a 700% increase in customer acquisition and a 10% boost in participation in sales events through engaging mechanics. Given these substantial benefits, it would be unwise to completely dismiss gamification as a potential strategy for your next marketing campaign.
If you are contemplating the implementation of gamified elements in your website, app, or upcoming event, Vouchermatic offers a diverse selection
Vouchermatic Games
1. Spin the Wheel
Spin the Wheel is a very simple game where customers can spin a virtual wheel and win prizes based on what the arrow lands on. Chances are, you’ve played something like this in the past.
What your customers obtain is entirely luck-based, making the game incredibly intense even though it may last only a couple of seconds. Whether or not they acquire something of high value or anything at all, is up to you.
We can adjust the frequency with which the arrow would land on the rewards, and we can also change the design of the wheel and the background based on your company image. Just let us know, and we will get to work.
Spin the Wheel is not just for individual play, but it can be used for events as well. It would bring out your customers’ anticipation when they see the wheel turning on a big screen, or even on a tablet at your booth.
It adds to the excitement of your customers when they see their win broadcast to a crowd of people, and they feel more accomplished. Moreover, passers-by who happen to see the Spin the Wheel game taking place may be interested and feel compelled to check out your event and store.
2. Catch the Falling Objects
Falling Objects is a game simple in concept, but tough to master. It involves an object of your choice raining from the top of the screen, and your customer has to tap the screen to catch them. However, they must avoid the bombs, or other undesirable objects, that will fall alongside them.
The more objects that are caught, the more points they will obtain. If your customer reaches a certain point total, they can be entitled to one of your prizes. We can also include a point leaderboard that will show them their points after they are done with the game.
Again, the designs of the background and the falling objects can be changed to your liking. If you are holding a Christmas event, you would undoubtedly prefer your customers catch candy canes as opposed to, say, green packets.
Falling Objects can be used at events as well, such as on a tablet at your booth. Whenever customers qualify for a round—such as by spending enough money with you or earning enough points by visiting your booths—they can play it right there, right then, on your tablet.
With a bigger screen, it can be more exciting and immersive for your customers. In the future, they are more than likely to associate your brand with this fun experience, and they may even come back for more.
Besides, people merely passing by may be intrigued with the game and may even want to try it out to test their skills. This can help you get more customers for your brand, especially those who have never even heard of you before.
3. Scratch and Win
Scratch cards can be implemented on mobile for your customers to play for, such as a reward, you can also utilize our Scratch and Win minigame for your event needs.
Having a tablet at your event where customers can redeem a scratch card to try and win prizes, you can be sure to attract more event-goers and get the most out of it.
4. Fortune Cookie
Remember that hard cookie with the slip of paper inside you would receive at Chinese-themed restaurants? Those cookies have now gone digital, allowing you to send your customers a Fortune Cookie that they can tap and open to reveal their prize within.
You can certainly use this game no matter the time of the year, whether you are affiliated with a Chinese theme or not. Fortune Cookies are always much fun, especially when they help your customers recall the enjoyment they had when they received one of these.
5. Mystery Gift Box
Want something simple—simpler than even scratch cards—that still gives your customers a hint of anticipation? Then look no further than Mystery Gift Box. This game functions similarly to the Fortune Cookie; customers just have to tap the gift box when it pops up on their screen, and they receive their prize.
This is a game that can be implemented into your loyalty program, something your customers can experience to make getting that reward feel a little more special. Designs can be changed to suit your specific themes and brand image.
6. Lucky Gift Box/ Find Prize
Our Lucky Gift Box game truly tests your customers’ luck as they have three chances to pick one box out of several that may contain a reward. They may go home with a big prize, or they may go home empty-handed.
How many rewards you want in total (including empty ones), is entirely up to you. The gift box(es) containing the prizes would change positions randomly for each user, meaning that it’s impossible to cheat.
7. Pick a Box
Similar to the Lucky Gift box, customers get to pick a box out of fewer boxes this time round, and instead of having three chances, they only have one. This increases the tension of the game, as customers don’t have room for error.
Whilst it may not allow for a longer engagement time with your customer, Pick a Box is perfect for instant gratification marketing. Customers can obtain their prize (or not) immediately, instead of having to rack their brains three times.
You can also host a Pick-a-Box game on a touch-screen or a tablet for your customers to play.
8. Open Ang Bao
Ang Baos are a main staple when talking about Chinese New Year celebrations, where children obtain ang baos from other adults. Typically, ang baos would contain money, but in your case, your ang baos can contain prizes from your company instead.
The ang baos can be designed however you like—simply send us the designs, and we will implement them into your game for you. Send your customer your very own ang bao, and they will tap it to open it, revealing their prize.
There’s nothing more satisfying than knowing that a brand you love cares about you and that they will deliver your reward in such a magical way.
9. Spot the Differences
Another skill-based game for you to consider, this game commands maximum engagement from your customers as they try to spot all the differences in two images of your choosing. Trying to parse out the differences between the two pictures, your customers will spend more time exposed to your brand, all whilst being engaged in this fun game you pushed out.
You can choose to implement time limits, or you can let them play the game at their leisure. It’s also best for you to choose an image that represents your company, your event, or a holiday you are celebrating with them.
10. Jigsaw Puzzle
Just like Spot the Differences, customers are more likely to feel engaged playing a jigsaw puzzle game as they would be staring at the image they are trying to piece together for a considerably longer time.
You can choose the image you want to use for the jigsaw puzzle, as well as decide whether you want your customers to do it under a time limit. The number of jigsaw puzzle pieces is also entirely up to you.
11. Maze
Want another avenue to test your customers’ skills? Vouchermatic’s multi-level Maze game may be just for you. Guide your character to the end of the maze by tilting the grid so that they can travel a safe path to their destination.
As your customers spend more time trying to figure out how to solve the puzzle, they are inadvertently exposing themselves to your brand. They will remember this fun campaign that your company has put up, and they will associate your brand with an enjoyable shopping experience in the future.
12. Memory Game
Skill and luck aside, why not test your customers’ memory? See if they can match all the cards on the screen to their twin and hold out until the end. The number of moves they took will appear on a score page once they have finished the round.
You can decide what kind of images are to appear on the cards. Moreover, you can also decide how many cards there are to be on screen at any given time.
Event Games
13. Lucky Draw
Who doesn’t enjoy the thrill of a lucky draw? By submitting their names for a chance to be selected among hundreds or even thousands of participants, your customers are bound to experience excitement, anticipating the possibility of winning your grand prize.
Your customers can effortlessly register for the lucky draw, perhaps by scanning a QR code at your event or in your physical stores after reaching a certain spending threshold. Subsequently, you can conduct the draw on large screen at the event or in a public space, such as a mall atrium, or livestream it online for broader participation.
Following the draw, your customers’ rewards will be automatically distributed, provided you have previously collected their contact details.
14. Reward Tiles
Reward Tiles work similarly to Spin the Wheel, in that it’s a luck-based game with a few prizes up for grabs. Tiles will be presented on a large screen, and each one will flash one at a time. Once the tiles stop flashing, the tile that is lit up will be the prize that your customer has won.
Reward Tiles is best played in malls, amphitheaters, or large spaces where crowds can gather. This makes it easier for you to gain the attention of passers-by, and draw them in with the promise of prizes.
15. Stamp Cards
Stamp cards can be used to urge potential customers to participate in your events. When a customer goes to a booth, they can obtain a stamp; using this set of rules, you can essentially encourage customers to go to as many booths as possible. This helps you to be maximally engaged with your event.
You can also allow customers to obtain prizes after various milestones instead of only at the end, allowing for a more flexible stamp card experience. For instance, you can give a prize to customers who have collected 5 stamps, and a second prize after they have obtained 10 stamps.
Read about how we implemented a Stamp Card campaign for a Singapore government organization here.
Conclusion
With so many games on offer, Vouchermatic’s gamification engine can surely cater to your every need for your new gamification marketing campaign. Excite your customers with simple games designed to keep them on the edge of their seats.
Sift through the list and let us know if you would like a free demo of any of these games. Thanks to our API-first platform, we can integrate our minigame with your existing systems, such as your website or app, without any hassle.
Furthermore, we are a managed services business, which means that we will handle the technical side of things for you. You won’t need to lift a finger when it comes to running the engine.
Interested? Do contact our friendly staff here, and we will do our best to answer your every question.
