For years, the Great Singapore Sale (GSS) was the biggest shopping event in the country. It brought in tourists, attracted locals, and created buzz. with island-wide discounts The iconic white-and-red theme lit up Orchard Road.
However, when the Singapore Retailers Association stepped back in 2024—shifting from organizer to coordinator—many assumed the GSS was over.
But for forward-thinking brands, the timing couldn’t be better. June and July align with school holidays. Families are out, and many are looking to refresh their homes and wardrobes mid-year. As a result, it’s a period when consumers are relaxed, open to discovery, and ready to spend.
At the same time, Singapore continues to draw international visitors as a popular holiday destination. These tourists are actively seeking memorable shopping, dining, and cultural experiences. The Great Singapore Sale still holds mindshare among them—but it now needs the right kind of activation to spark action.
Meanwhile, e-commerce is booming. Online shopping is projected to reach S$14.2 billion by 2025. Therefore, GSS is no longer confined to physical stores. Digital campaigns, mobile-first promotions, and voucher-led journeys are now central to success.
Taken together, all of this points to one clear truth: it’s up to individual brands to either make it—or miss it.
To help you win, here are some supercharged GSS campaign ideas to create a truly great GSS experience.
1. Post-Purchase Engagement: Add Excitement with “Spin & Win” or “Mystery Box” Experiences
To keep the momentum going, consider introducing a post-purchase gamification element such as a “Spin & Win” or “Mystery Box” experience.
After completing their purchase, customers can be invited to spin a digital wheel or open a virtual mystery box. This simple step adds a sense of fun and surprise right after checkout.
By including a reward, you enhance the shopping experience and extend brand interaction beyond the point of sale.
For example, brands like Swarovski have successfully used such tactics (powered by Vouchermatic). They offer customers a chance to play a “sure-win” game immediately after purchase. Prizes can include bonus discounts, free gifts, or exclusive vouchers.
In turn, this approach not only boosts engagement but also encourages repeat purchases.
2. Digital Stamp Cards: Encouraging Repeat Visits During GSS
For F&B and restaurant brands, digital stamp card campaigns can significantly increase footfall and repeat visits.
The core idea is to reward frequency and build customer habits during the campaign period.
For example: “Dine in three times during the GSS month and unlock a free beverage on your next visit.”
Each visit earns a digital stamp. Once the threshold is met, customers automatically receive a reward voucher. It can be redeemed in-store or via your app.
As a result, this creates a clear incentive for customers to return. It increases both visit frequency and spend per customer.
Moreover, this simple yet effective mechanic is easy to manage. It can be promoted effortlessly across digital menus, social media, and in-store QR codes.
3. Strategic GSS Partnerships: Expanding Reach Through Smart Voucher Integration
Tourist arrivals peak during the Great Singapore Sale. Therefore, it’s the perfect time to form strategic partnerships with local businesses such as cafés, beauty salons, tour operators, and hotels.
To maximize impact, create GSS-themed bundles using a gamification and voucher platform.
For example: “Stay & Save: GSS Voucher Bundle”—partner with hotels to offer guests a co-branded voucher bundle upon check-in.
These digital bundles can include offers such as 10% off at a partner café, a free dessert with any main course, or $15 off selected attractions.
Delivered via QR code or SMS, the experience feels personalized and valuable. In turn, it enhances the tourist’s stay and drives traffic to your partner outlets.
Benefits For Hotels:
• Enhances the guest experience with exclusive local perks.
• Differentiate their GSS package offerings from competitors.
• Increase guest satisfaction and likelihood of positive reviews
Benefits For Partner Brands (e.g., Cafés, Attractions):
• Gain direct access to a steady stream of tourist traffic.
• Drive in-store visits and incremental sales.
• Build brand awareness through inclusion in the hotel’s welcome package.
4. Membership Sign-Ups: Unlock Exclusive GSS Rewards and Experiences
The Great Singapore Sale (GSS) offers an excellent chance to increase membership sign-ups—particularly for e-commerce and online brands.
By offering exclusive benefits such as early access to GSS flash sales and engaging incentives upon registration, brands can deliver immediate value that motivates customers to enroll.
It also help to collect First party data.
A practical example is an online fashion retailer that invited new users to register via pop-ups and social media links during GSS.
As an incentive, new members received a welcome bundle including instant vouchers and access to exclusive partner offers. By using a voucher and loyalty platform, the retailer automated reward delivery and tracked sign-up sources.
As a result, it boosted membership numbers, created positive brand interactions, and turned browsers into loyal customers.
5. Grand Lucky Draw Campaign: Double Chances During GSS
Department stores, retail outlets, and FMCG brands can boost engagement and sales by running grand lucky draw campaigns.
To increase excitement, try adding twists like giving customers double entries during GSS or offering a grand mega prize.
In turn, this drives higher footfall and increases transaction volumes throughout the GSS period. Moreover, it keeps customers engaged for the entire two-month campaign.
Such campaigns encourage shoppers to prioritize their purchases during GSS to maximize their chances of winning. The longer campaign duration helps keep your brand top-of-mind even after the sale ends.
6. Hyper-local GSS Offers
Malls have a unique opportunity to drive real-time, meaningful engagement through beacon technology.
When implemented effectively, and placed strategically—at entrances, atriums, or near cafés—beacons can trigger push notifications to shoppers who have your mall or partner app installed.
For example, as a shopper walks near a participating fashion store, they receive a message like:
“Flash Sale: Get $20 off when you spend $100 at Store X—today only! Tap to claim your GSS voucher.”
This kind of instant alert nudges the shopper into the store and increases the likelihood of a purchase—ultimately turning foot traffic into actual sales.
7. Engage Shoppers with a GSS-Themed Gamification Experience
Adding an interactive game to your GSS campaign can boost customer engagement and brand recall.
One effective example is a “Spot the Local Brands” game.
Shoppers identify familiar Singaporean brands from a grid of mixed logos. It’s an enjoyable way to connect with customers and celebrate local pride.
Since it focuses on local pride, the game resonates well with Singaporean audiences.
Moreover, it can be easily adapted for other events, like Singapore National Day, by updating design elements and logos.
When integrated with a voucher platform, the game rewards players with instant discounts—further driving engagement and conversions.
Choosing the Right Platform
Running these exciting campaigns might sound complicated, but in reality, with the right platform, it can be seamless.
Ideally, a good platform should be able to:
• Launch branded campaigns like spin wheels, stamp cards, quizzes, mystery boxes, lucky draws, and more.
• Create and automatically send out vouchers.
• Track campaign performance in real-time so you can adjust instantly.
• Work across online, offline, or mixed (hybrid) channels.
With the right combination of strategy, tools, and timing, you can turn the Great Singapore Sale into your most powerful campaign window of the year.
So, if you’re ready, let’s transform your GSS strategy. Contact us to bring these ideas to life for your brand!
