Case Study: Helping a Gift Voucher Marketplace Scale Rapidly

Gift voucher marketplace system
Customer

A global gift voucher marketplace based in Europe that makes gift giving a fun and not-exhausting experience. They have helped businesses grow their customer base globally by offering unique e-gifting services

We helped achieve…
  • A seamless user journey with quick integration into Woo Commerce
  • Real-time issuance of vouchers upon completion of payment by the customer
  • Effortless tracking of voucher statuses throughout issuance, distribution, redemption, and expiry
  • Distribution of co-branded vouchers to boost engagement and widen reach
Requirements

The company desired a user-friendly Gift voucher management system that could effortlessly track vouchers from issuance to redemption. This was crucial to facilitate transactions between merchants and customers.

In summary they required:

  •  Long-term and renewable vouchers, to allow customers to shop online without worries.
  • Allow customers to buy their vouchers from as many countries as possible.
  • Allow the vouchers to be used for multiple merchants. 
  • A system that could support 5 different currencies and allow customers to purchase in the currency and denomination of their choice.
  • Integration with WordPress-Woo Commerce websites.
Solution

We implemented Vouchermatic’s powerful voucher management module and integrated it seamlessly with our client’s woo-commerce site, opening up a world of possibilities.

Multiple currencies and denominations were now supported, allowing for a more personalized experience for the customer. The Gift voucher management system was now equipped to accurately track the redemption status of each gift card automatically, eliminating the need for manual input and allowing for easy reconciliation. Issuance and redemption reports were generated at the end of each day, providing valuable insights to the business.

Our client’s merchants were granted access to their own dashboard, allowing them to keep track of which vouchers had been issued to whom. The status of the vouchers would be updated in real-time, ensuring complete transparency throughout the entire process.

To top it off, customers could now receive their gift cards immediately, regardless of when or where they purchased them. The gift cards were automatically sent via email or SMS, making it easier than ever before to give the perfect gift.

Finally, with Vouchermatic’s complete white-label solution, our client’s brand was at the forefront of the entire experience. The result was a hassle-free user experience that allowed for smooth transactions and, most importantly, increased customer satisfaction.

Results

After implementing our voucher management system, the company experienced the following benefits:

  • Continued to sell their gift cards seamlessly through their Woo Commerce site.
  • Effectively tracked the complete lifecycle of their gift vouchers from issuance to redemption
  • Streamlined the merchant onboarding process, making it easier and faster due to the effortless integration and avalibility of Merchant dashboards
  • Expanded their business to sell gift cards in multiple currencies such as GBP and Euro and also in five different languages.
  • Offered bundled gift vouchers, where each gift voucher may be from a different merchant, providing customers with more flexibility in their purchases.
Summary

In summary, the company is able to achieve: 

  • Swift expansion of their services enabling gift voucher redemption in more than 160 countries.
  • Boosted gift voucher sales.
  • Expedited onboarding process for new merchants
  • Smooth and customized user experience.