Customers today are attached to their phones, their laptops, and their tablets. For socialising, for ordering food, for just about everything, including product research—the latter of which amounts to 78% of Internet users.
As we progress even further into the digital age, digital marketing has become increasingly essential.
This includes email marketing, pay-per-click ads, referral programs, and, of course, gamification.
Here at Vouchermatic, we specialise in rewards & gamification for instant gratification. From Spin-the-Wheel, to Lucky Draws, and to Scratch Cards, you name it, we have it.
What is Gamification?
Gamification refers to the use of game elements applied to non-gaming endeavours, such as marketing.
These games can come in the form of various activities such as Scratch Cards that customers can access on their personal mobile devices, or even digital Spin-the-Wheel campaigns for large-scale events, in-person or virtual.
Why does gamification work?
Well, because, it makes your audience interact with your brand by playing the games, and this engages them and keeps them interested.
How can Vouchermatic’s gamification platform work for you, then?
New Customer Acquisition
It’s no secret that acquiring new customers is significantly more expensive than retaining existing ones. And let’s face it, converting a new customer is a long shot compared to upselling or cross-selling to a loyal one.
So, how do you capture and retain customers in today’s competitive market?
The answer lies in offering compelling incentives and engaging experiences.
Vouchermatic can help you achieve just that.
Let’s take a travel & leisure e-commerce platform, for example.
- Gamify the Experience: Offer a lucky draw with exciting prizes like complimentary dining vouchers or tour discounts to entice customers to sign up.
- Personalized Rewards: Instead of generic discounts, offer bundles of e-vouchers for specific products or services, tailored to the customer’s preferences.
By leveraging gamification and personalization, you can create addictive customer experiences that drive repeat business and brand loyalty.
Retention is Key: The Power of Loyalty Programs
Once you’ve successfully acquired new customers or re-engaged dormant ones, the next challenge is retention. Loyalty programs are a proven strategy to foster long-term relationships and drive repeat business.
With 57% of customers spending more on brands they’re loyal to and 71% valuing loyalty programs, it’s clear that these initiatives can significantly impact your bottom line.
To truly captivate today’s tech-savvy consumers, especially millennials and Gen Z, consider integrating gamification into your loyalty program. Gamification elements like points, badges, and leaderboards can make your program more engaging and addictive.
One effective gamification technique is the digital stamp card. Customers earn digital stamps with each purchase, and once they’ve collected enough, they can redeem a reward.
By combining loyalty programs with gamification, you can create a compelling customer experience that drives brand loyalty and increases customer lifetime value.
That’s the beauty of Vouchermatic. You have the flexibility to customize your loyalty program to suit your specific needs.
You can determine the number of stamps required for redemption, the types of rewards offered, and whether you want to implement a tiered system. Ultimately, the goal is to create a program that delights your customers and drives business growth.
With a well-structured loyalty program and enticing rewards, you can motivate customers to make repeat purchases and increase your revenue.
Create Brand Exposure with Large-Scale Gamified Events
Gamification is the key to attracting and engaging your target audience. Imagine the excitement of a Spin-the-Wheel game or the thrill of a Reward Tiles challenge. These interactive experiences can draw a crowd and generate buzz around your brand.
With Vouchermatic, hosting large-scale gamified events is easier than ever:
- Automated Sign-ups: Streamline the process and make it convenient for participants.
- Digital Reward Delivery: Automatically send out vouchers, coupons, and promo codes.
- Customizable Games: Tailor the design of your games to match your brand identity.
Collect Customer Data to Customise Experiences
As every marketer knows, understanding your customers is key to building loyalty. According to Statista, a staggering 63% of marketers believe personalization can significantly boost customer engagement and drive conversions.
By collecting and analyzing customer data, you can tailor your marketing efforts to their specific preferences. For instance, you can send personalized promotions based on their purchase history or offer targeted rewards within gamified experiences. This strategy aligns with the fact that 72% of consumers only respond to personalized messaging.
Vouchermatic can streamline this process by helping you gather customer data and integrate it into your gamified platform. By segmenting your audience, you can deliver highly relevant offers and rewards that resonate with each group.
Personalizing promotions demonstrates a brand’s genuine interest in its customers.
By tailoring offers to individual preferences, brands can foster a deeper connection and make customers feel valued. This emotional connection can significantly impact customer loyalty, as 56% of online shoppers are more likely to return to websites that recommend products based on their past behavior, according to Invesp.
Conclusion
In today’s crowded digital landscape, capturing and retaining customer attention is more crucial than ever. Gamification offers a unique and engaging solution to stand out from the competition.
By incorporating gamified elements into your marketing strategy, you can create memorable experiences that drive customer loyalty and boost sales.
Vouchermatic’s managed services simplify the process, allowing you to focus on your core business. Our customizable platform empowers you to create branded gamified experiences, from automated sign-ups to personalized rewards.
By leveraging the power of gamification, you can attract new customers, foster brand loyalty, and ultimately achieve your business goals.
If you’d like to incorporate gamification into your marketing campaigns, do contact us here and we’ll help you get started.
