According to Statista, there are 4 billion daily email users across the globe, and this number is expected to reach 4.6 billion by 2025. More than 306 billion emails are sent and received each day.
If you’re looking to distribute vouchers to your tech-savvy customers, then emails are the way to go. But you shouldn’t just send them out on a whim. You need a plan for your drip campaign if you want to market your vouchers effectively. May be using an evoucher marketing system can help?
Lets’ dive deeper..
What is a Drip Campaign?
In essence, a drip campaign is an email marketing endeavour that sends out emails to your audience at a fixed schedule. They can also be sent after specific triggers, such as when a customer signs up for your membership.
A drip campaign is often used to engage with customers periodically. In time, customers may feel a sense of intimacy between themselves and the brand. This intimacy turns into rapport, which transforms into trust and understanding.
Ultimately, an active brand-customer relationship is born.
Should I Use a Drip Campaign?
Of course, you should. That is, if you want to engage with customers and increase your revenue. 64% of small businesses are using email marketing to reach customers, and 37% of brands are increasing their email budget.
Drip campaigns help to nurture leads—it can generate 50% more sales-ready leads as long as your emails aren’t too infrequent. This can be attributed to the fact that drip campaigns get 4-10 times the response rates compared to mass email blasts.
Not only that, but drip campaigns help to close deals and increase revenue.
Companies that have a great drip campaign generate 80% more sales at 33% lower costs. Moreover, companies that automate this process see at least a 10% increase in revenue in as early as half a year.
Drip Campaign as Voucher Marketing Strategy
If you’re looking for ideas for your voucher marketing campaign, then you can consider using drip emails. Here are some ideas for your voucher marketing strategy that you can accomplish with a drip campaign.
1) Welcome Emails
Customers love it when a brand cares about them, and one way that show your care is to welcome them when they purchase your goods for the first time. Or when they sign up for your loyalty program.
In your drip campaign’s email, extend a warm welcome to them for taking the first step to becoming your brand’s valued customer. In this email, you can also include a voucher as a gift, one that they can use on their next purchase with you.
You should invest in automation for this welcome email, because theses emails received instantly enjoy an open rate of 88.3%, compared to delayed emails at 14.6%.
Upon receiving your email, customers feel that the brand appreciates their patronage. In addition, your voucher can also entice them to return for another purchase instead of letting it go to waste.
This way, your drip campaign can begin cultivating brand loyalty in your new customer, whilst also driving sales.
2) Abandoned Shopping Carts
With e-commerce having become extremely widespread, many people have turned to online shopping to purchase products. That has led many companies to scramble to set up their online shops to cater to customers’ preferences.
However, it is also incredibly easy to abandon shopping carts on e-commerce sites. After all, to the customer, it is simply a matter of pressing a button to add to their cart.
Cart abandonment rates average around 71.28%, with mobile users abandoning the carts the most often, at 85.65%. E-commerce brands can be hit hard by this, because they lose $18 billion in sales revenue each year because of cart abandonment.
However, with a drip campaign, you can actually reduce the impact of this problem. Send an email reminding customers that they have products that they have not yet purchased, inciting urgency.
Offer up a voucher whilst you’re at it to shave off some of the costs, such as with delivery, seeing as unexpected delivery costs is the number one reason most customers abandon their carts.
This type of drip campaign convinces customers to complete the purchase and net you the revenue you could have lost to cart abandonment.
3) Targeted Advertising and Recommendations
Drip campaigns make it easy to periodically remind customers of the various offers and promotions that you have that they may be interested in.
With marketing automation, you can schedule pre-written emails to be sent out weekly, monthly, or as often as you like. This means that your subscribers can get up-to-date news of the discounts that your firm offers.
These offers should be relevant to your customers’ preferences and likes to maximise your customer engagement. SmarterHQ found that 72% of customers will only engage with personalised messages, and 63% won’t buy from brands that have poor personalisation.
To perform targeted advertising, you need to collate customer data by tracking your customers’ activity. This can be the type of content they click into on your site, their purchase history, amongst others.
Once you have segmented your customers based on their preferences, you can then curate relevant content and send it to them via your drip campaign. Tack on a voucher or a coupon that they can use to purchase those goods.
Personalisation makes customers feel special, and that the brand cares about them as a person. They are likely to be encouraged to use your voucher to purchase your goods. This can gain you a tidy profit and more trusting and loyal customers.
4) Cross-Selling
Drip campaigns are one of the best methods to cross-sell, particularly if you use it alongside your voucher campaigns.
This ties in closely to the point on personalised marketing. When customers purchase from you, you can send an automated email with a coupon along with other products that they may like.
For example, if your customer purchases a T-shirt, you can send them an email recommending them other pieces of clothing that would go well with that T-shirt, or other articles that other customers bought along with it.
Seeing the chance to save on some money, along with being recommending other products that complement their purchase, customers may very well make their move to buy more.
5) Surveys and Feedback
A good business thrives off improving and upgrading themselves to better suit the needs of customers. This is especially important today, when customers are spoilt for choice. They can easily switch brands if their needs are not met.
Feedback has never been more necessary in this ever-changing world. However, only 1 in 26 customers bother giving feedback about negative experiences to companies if not prompted. The others just leave and never come back.
As such, you can use a drip campaign to follow up with customers a few days after they make a purchase. You can attach a link to a feedback form or a survey in your email that they can fill up. Incentivise them with a voucher that they can use on their next purchase with you.
With the allure of thrift, customers are more likely to respond to your forms and to provide you the valuable feedback that you need.
6) Reminders
If you have already distributed your vouchers to your customers, such as through a loyalty program or a previous voucher marketing scheme, there is a chance that your customers have not used their vouchers.
If you want, you can send out drip campaign emails that remind them that they have vouchers that are not yet used.
The first email can be sent a couple of days after they received their voucher. The second can be sent a week after, and the third can remind them a month later, as long as the voucher has not yet expired.
Nearing the expiry date, you can send them drip campaign emails that tap into their sense of urgency. Emphasise on the cost-savings that they are missing out on if they do not use your voucher.
This prompts customers to use it quickly, which results in more sales for you, and probably even greater revenue.
7) Voucher Drop Notifications
Voucher drops are a quick and easy way for you to distribute vouchers to your customers. By releasing a large number of vouchers on a certain day, and making use of urgency marketing, you can be sure that some people would be interested and visit your store to claim their vouchers.
If you are holding a voucher drop, be sure to let your customers know about it! You can do so via social media, but for a more personal touch, an email would be a better choice.
When you address a customer directly about something this important, you’re letting your customers know that you value their business. That you want them to be the few who has voucher drop notifications delivered right to their inboxes.
Even better if your voucher drops are held regularly. You can send out emails on a reuglary basis reminding customers when your next voucher drop is so that they can be ready on the day to claim their vouchers.
Conclusion
Drip campaigns are especially useful in marketing, since the usage of email is so prevalent in society today. Make it work for your voucher marketing scheme with the 7 ideas that we have presented to you!
If you decide to take up any of these campaigns, then Vouchermatic is here to help you with that! With our evoucher management system, we can aid you in automating voucher distribution through both email and SMS.
There is little to no hassle on your end, because we will handle the technical side of things for you. All you have to do is to focus on figuring out the big picture of your drip campaign, and the designs for your vouchers.
Looking for an evoucher marketing system to get started with your voucher drip campaign? Contact us today for a no obligation consultation session.
