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redemption frequency

Redemption → Emotion → Loyalty: The Engagement Loop Every Brand Needs

Sapna Jaiswal December 8, 2025

Redemption, not earning, drives loyalty. Learn how redemption frequency boosts engagement, increases spend, and builds emotional loyalty in modern programs.

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Case Study: How a FMCG Brand Reinvented Its Annual Draw with an “Image Lucky Draw System”

Sapna Jaiswal November 25, 2025

Image-based lucky draw system : reimagine lucky draw through an image-based digital experience.

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featured image

Protecting Your Profit: A Leader’s Guide to Stopping Coupon Fraud in Retail

Sapna Jaiswal November 5, 2025

Coupon Fraud In Retail : How to prevent Coupon Abuse. Here is The CMO’s Playbook for Fraud-Proof Promotions​

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cobra-effect

The Cobra Effect in Retail: When Good Marketing Incentives Go Bad

Sapna Jaiswal October 15, 2025

Avoid the Cobra Effect. Discover why poor marketing incentives in retail backfire spectacularly and how to design outcome-based loyalty programs that drive real value.

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aibased-reciept-luckydraw

Case Study: Elevating Retail Promotions with AI-Verified Receipt Based Digital Lucky Draws

Sapna Jaiswal October 10, 2025

AI-Verified Receipt Based Digital Lucky Draws – We’re so glad we found this solution—it helped us run our most successful campaign to date.

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lucky draw-law-singapore

Singapore Lucky Draw Regulations: Everything Businesses Must Know

Nathaniel Tan I-Xin September 26, 2025

Promotional lucky draws can powerfully drive customer engagement. However, before launching one, businesses must follow the legal requirements. In Singapore,

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Inventrik GDPR

We are GDPR Compliant– Strengthening Our Commitment to Data Privacy and Security

Sapna Jaiswal September 4, 2025

Invenrik is now GDPR compliant. This milestone reinforces our commitment to protecting the personal data of our customers, partners, and users.

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Image of incentive marketing

The CMO’s Playbook: Incentive Marketing That Moves the Needle

Sapna Jaiswal August 27, 2025

Incentive marketing now supports every stage of the customer lifecycle—from acquisition and onboarding to retention and advocacy.

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leaderboard-marketing

How Leaderboards Are Redefining Customer Engagement in Retail

Yashvi Sharma August 12, 2025

In today’s competitive retail environment, attracting a customer is just the beginning—the real challenge lies in keeping them engaged over

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back-to-school marketing campaigns

Back-to-School Marketing Ideas: A Playbook for Savvy Marketers

Sapna Jaiswal June 24, 2025

Back-to-School Marketing campaigns: Here are a few promotion ideas to take your back-to-school campaigns beyond discounts

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GSS Marketing Ideas

The GSS Toolkit: 7 GSS Marketing Ideas for High-Impact Campaigns

Sapna Jaiswal June 22, 2025

GSS Marketing Ideas to Supercharge Your Sales This Season! With the right strategy, tools, and timing, you can turn the Great Singapore Sale into your most powerful campaign window of the year.

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Turn Holiday Promotions into High-Converting Campaigns with Modern Marketing System

Nathaniel Tan I-Xin June 17, 2025

Discover how a modern marketing system like Vouchermatic drives festive success through gamification, personalisation, and real-time engagement.

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modern marketing platform

Micro-Moments, Macro Impact: How Modern Marketing Platform Drives Shopping Behavior

Yashvi Sharma June 13, 2025

Modern Marketing Platform : Think of a micro-moment as that split second when someone turns to their phone (or smartwatch or laptop) with a strong intent

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PVR-engagement

Case Study: How a Valentine’s Day Campaign Maximized Organic Reach

Nathaniel Tan I-Xin June 12, 2025

Discover how a cinema brand leveraged Vouchermatic’s Valentine’s Day campaign to drive organic engagement, boost social shares, and collect valuable first-party data—all through a fun, interactive quiz

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zero-party data

Zero-Party Data: The Future of Customer-Centric Marketing

Sapna Jaiswal June 11, 2025

What is zero-party data, and why is it crucial for privacy-first marketing? Learn how to collect it ethically and use it to boost personalization and trust.

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Father's day

5 Father’s Day Promotion Ideas to Boost Engagement and Sales

Sapna Jaiswal June 3, 2025

This Father’s Day, go beyond sales—create heartfelt, gamified campaigns that celebrate dads and deepen customer connections. With Vouchermatic, turning engagement into brand love has never been easier.

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mothersday-marketing-ideas

Mother’s Day Marketing Ideas: Engaging Customers with Gamification and Instant Rewards

Sapna Jaiswal April 30, 2025

Mothers day marketing Ideas: Transform this sentiment into tangible brand loyalty and significant sales growth

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Mothers day

Case Study: Optimising Lucky Draw Operations for a Leading Mall in Dubai

Yashvi Sharma April 30, 2025

Solution: A Smart Lucky Draw System Powered by Vouchermatic​ for one of Dubai’s top retail malls

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modern marketing system

Gamify to Gratify: A Modern Marketing Approach to Customer Engagement

Palak Sinha April 21, 2025

Vouchermatic is one of the Top 10 Incentive Gamification Systems to help you implement engaging incentive gamification campaigns.

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CustomerAcquistion_Featured

5 Incentive Marketing Ideas to Scale Customer Acquisition

Palak Sinha December 16, 2024

Incentive marketing boosts customer acquisition by offering rewards that drive engagement and conversions. Discover five impactful strategies to attract and retain customers effectively with Vouchermatic’s innovative solutions.

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Email: [email protected]

Phone: (+65) 8118 9106 / (+65)8135 0822

Address: 865 Mountbatten Road, 05-24, Katong Shopping Centre, Singapore 437844

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