
The Cobra Effect in Retail: When Good Marketing Incentives Go Bad
Avoid the Cobra Effect. Discover why poor marketing incentives in retail backfire spectacularly and how to design outcome-based loyalty programs that drive real value.

Avoid the Cobra Effect. Discover why poor marketing incentives in retail backfire spectacularly and how to design outcome-based loyalty programs that drive real value.

AI-Verified Receipt Based Digital Lucky Draws – We’re so glad we found this solution—it helped us run our most successful campaign to date.

Promotional lucky draws can powerfully drive customer engagement. However, before launching one, businesses must follow the legal requirements. In Singapore,

Invenrik is now GDPR compliant. This milestone reinforces our commitment to protecting the personal data of our customers, partners, and users.

Incentive marketing now supports every stage of the customer lifecycle—from acquisition and onboarding to retention and advocacy.

In today’s competitive retail environment, attracting a customer is just the beginning—the real challenge lies in keeping them engaged over

Back-to-School Marketing campaigns: Here are a few promotion ideas to take your back-to-school campaigns beyond discounts

GSS Marketing Ideas to Supercharge Your Sales This Season! With the right strategy, tools, and timing, you can turn the Great Singapore Sale into your most powerful campaign window of the year.

Discover how a modern marketing system like Vouchermatic drives festive success through gamification, personalisation, and real-time engagement.

Modern Marketing Platform : Think of a micro-moment as that split second when someone turns to their phone (or smartwatch or laptop) with a strong intent

Discover how a cinema brand leveraged Vouchermatic’s Valentine’s Day campaign to drive organic engagement, boost social shares, and collect valuable first-party data—all through a fun, interactive quiz

What is zero-party data, and why is it crucial for privacy-first marketing? Learn how to collect it ethically and use it to boost personalization and trust.

This Father’s Day, go beyond sales—create heartfelt, gamified campaigns that celebrate dads and deepen customer connections. With Vouchermatic, turning engagement into brand love has never been easier.

Mothers day marketing Ideas: Transform this sentiment into tangible brand loyalty and significant sales growth

Solution: A Smart Lucky Draw System Powered by Vouchermatic for one of Dubai’s top retail malls

Vouchermatic is one of the Top 10 Incentive Gamification Systems to help you implement engaging incentive gamification campaigns.

Incentive marketing boosts customer acquisition by offering rewards that drive engagement and conversions. Discover five impactful strategies to attract and retain customers effectively with Vouchermatic’s innovative solutions.

With the Internet saturated with digital marketing efforts, you need something brand new and interesting to snatch up your customers’ attention. Its innate ability to thrill customers, gamification is sure to be an effective way of drawing customers to your store.

We enabled seamless voucher issuance, tracking, and redemption, enhancing the overall customer experience and driving sales

Instant Gratification system: Instant gratification loyalty programs provide immediate rewards or recognition to customers
Contact us for demo, free consultation or general inquiries on our products and services. For urgent quotes email [email protected]
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Email: [email protected]
Phone: (+65) 81189106 / (+65)64920137
Address: 865 Mountbatten Road, 05-24, Katong Shopping Centre, Singapore 437844