Company
Our client is a well-known hawker food destination in Singapore, home to more than a dozen independently run stalls, each representing a distinct cuisine. To grow footfall further, the marketing team turned to Vouchermatic’s B2B digital & print voucher solution to reach corporates and travel agents at scale..
The Context
The Company needed to cater to travel agents who buy vouchers in bulk and distribute them to their tourist customers — not individual travellers walking in one at a time. That meant issuance had to work at scale from the start, with a process built for large batches rather than single transactions.
But bulk issuance was only half the problem. With more than a dozen independently run stalls on-site, any voucher had to work across all of them — not lock tourists into a single vendor when they arrived. And redemption had to be simple enough for stall owners who weren’t especially tech-savvy to pick up quickly and use with confidence, day after day.
On top of this, the company had no branded voucher format to represent the experience professionally, and no real-time way to track how many vouchers were issued, redeemed, or still outstanding across each travel agent partnership.
The Requirements
- Bulk issuance for travel agents — vouchers needed to go out in large batches to agents
- Redemption across all stalls — vouchers had to work at any of the dozen+ independent stalls, not lock tourists into one vendor
- Simple redemption for non-tech-savvy stall owners — easy enough to learn and use confidently, day after day
- Branded voucher format — vouchers needed to reflect the venue’s own identity, not look generic
- Flexibility for physical or digital formats — depending on what each travel agent needed
- Real-time tracking — visibility into vouchers issued, redeemed, and outstanding, per travel agent partnership
The Solution
The hawker company implemented Vouchermatic’s B2B voucher solution to manage a bulk voucher program purpose-built for corporate and travel trade partners, backed by a redemption experience simple enough for every stall owner on-site.
Here’s how the solution worked:
Bulk Voucher Generation in Branded PDF Format
The team generated vouchers in bulk, in PDF format, carrying the venue's own design co-branded with the travel agent or corporate they partnered with — giving them a professional, on-brand asset to distribute to employees, clients, or travellers.
Vouchermatic Merchant App for Simple, Scan-to-Redeem Access
To keep redemption effortless for stall owners, Vouchermatic equipped each stall with the Vouchermatic Merchant App. Owners simply opened the app on their phone and scanned the QR code printed on each physical voucher or digital voucher to complete redemption instantly.
Redemption Across All Stalls
Rather than tying a voucher to one vendor, redemption was set up to work across all of the dozen+ independent stalls, so tourists and corporate recipients could still choose the cuisine they actually wanted.
Hands-On Training for Non-Tech-Savvy Stall Owners
Because many stall owners weren't confident with digital tools, Vouchermatic provided training on downloading and using the Merchant App — ensuring every owner could redeem vouchers confidently from day one.
Real-Time Dashboard for the Marketing Team
Behind the scenes, Vouchermatic gave the marketing team a real-time view of voucher issuance, completed redemptions, and pending redemptions, so they could track performance across every corporate and travel partner as it happened.
Outcome & Learnings
Removing the manual bottleneck let the team say yes to large corporate and travel orders without friction. Universal redemption preserved guest choice, simple scan-to-redeem drove adoption even among non-tech-savvy owners, and live data replaced manual reconciliation. Voucher volume — and repeat orders — grew steadily as a result.
- By combining bulk, branded voucher generation with a redemption process built around the reality of independent stall owners, this hawker food destination turned corporates and travel agents into a genuine growth channel.
- Removing the manual bottleneck of issuing vouchers one at a time let the team say yes to large orders at scale.
- Universal redemption preserved guest choice, letting recipients pick the cuisine that excited them most rather than being funnelled to one vendor.
- Simple scan-to-redeem, backed by hands-on training rather than a generic guide, closed the confidence gap and drove adoption even among non-tech-savvy owners.
- Live visibility into issuance and redemption replaced guesswork with real data on how each partnership was performing.
- Voucher distribution and sales grew steadily as a result, with more corporates and travel agents coming back to reorder.
FAQ
Most frequent questions and answers
Vouchermatic’s B2B Voucher Solution allows businesses to generate and distribute vouchers in bulk to corporate partners, travel agents, or other trade partners, rather than issuing them one at a time to individual consumers.
Vouchermatic’s B2B voucher platform let the organisation’s marketing team generate branded vouchers in bulk PDF format for corporates and travel agents, with redemption available at any stall on-site.
Stall owners use the Vouchermatic Merchant App to redeem vouchers: they log in, then simply scan the QR code printed on each physical or digital voucher to complete redemption.
Yes. Vouchermatic’s B2B voucher system supports universal redemption across multiple independent vendors, as demonstrated by this hawker food destination, where a single voucher can be redeemed at any of the stalls.
