Customer
A Fintech company that aims to digitalise insurance transactions in order to provide customers with affordable, accessible, and innovative insurance propositions tailored to their needs.
We helped Achieve:
- A significant boost in engagement at the company’s booth
- Extended engagement time at the booth thanks to the minigame.
- Injecting a lighthearted and entertaining element into a professional event
- Fintech company’s requirement to go live within 10 days.
Objective
We were tasked with developing a Gamification System For Fintech company and implementing a mini-game for event that would increase the engagement at the booth by encouraging booth visits. Co-branded vouchers with their partner companies were utilised as rewards to attract potential customers to the event.
Requirements
- Swift turnaround time.
- A branded mini-game for event with designs that suited the event theme in colours, elements, images etc.
- Skill-based game required to generate excitement and more serious participation, as their mental and physical skills are called into play.
- Automatic participation and Score Reports of the customers who attempted the game.
- A mix of dynamic vouchers, third party vouchers, and fixed code e-vouchers as rewards for the winners.
Solution
“The Tapping Game / Catch The Falling Objects” – Vouchermatic’s popular skill based minigame, was implemented as a means of generating excitement amongst customers visiting the booth. This dynamic game tested players’ skills, rather than relying on luck.
We also rebranded the game to fit with the fintech company’s image and the event’s theme, promoting longer engagement from customers and encouraging serious concentration
After each attempt, customers received a score in real-time, and game winners were rewarded with a mix of evouchers, coupon codes, and physical prizes, automatically based on their scores.
This allowed the game to be entirely automated, without the need for any employee to man the game.
Results
Our implementation of the game had a significant impact on customer engagement levels at the booth. Excited to try their hand at the game, customers stayed longer at the booth, allowing them to be more exposed to the fintech brand and its offerings. The game was entirely automated, freeing up employees to attend to customers at the booth.
Additionally, the seamless transition between playing the game and receiving rewards maximized the number of customers who could participate in the game during the event.
Summary
In short, Vouchermatic team assisted the Fintech company with the following:
- Implemented a minigame that was skill-based and encouraged longer active participation by the player
- Added an element of fun to the otherwise-serious event.
- Branded the game to suit the brand image of the Fintech company as well as the event theme.
- Automatic voucher distribution system where the customers received different types of vouchers based on their score achieved.
- Attracted more potential customers to the booth with the exciting minigame.
The “Catch the Falling Objects” game can be customized to align with a diverse range of industries, spanning from restaurants and retail to banking.
Here’s an illustration, check out our Bubble Tea-themed design.
