Objective
Tracking “The Last Mile” of Catering Sales
The catering company needed to solve the challenge of tracking where their high-value event leads were coming from. Without a physical storefront, they needed a way to:
- Capture Leads at Physical Events: Using Self-Claim QR Codes on catering menus or tables at events to flip “guests” into “future customers.”
- Track Remote Sales Performance: Attributing orders to specific KOLs and Sales Representatives without manual spreadsheets.
- Manage Digital Code Inventory: Ensuring that high-value “First-Order” discounts were serialized and unique to prevent promo-code abuse.
The Solution: A Step-by-Step Digital Journey
Vouchermatic offered a Voucher Management System designed to replicate their existing campaigns—but with one key difference: real-time visibility and control.
The setup was simple and modular and required no integration with their existing systems.
All campaigns—whether sales-driven, gamified, or KOL-led—could now run independently from a single backend dashboard.
The first step was to create a unique interface that gave the marketing team flexibility to manage each campaign separately.
From there, they could upload bulk and individual unique voucher codes, create self-claim forms, monitor redemptions, and make manual adjustments instantly—all from one place.
The backend was so intuitive that the team could easily change banners, voucher designs, or even the content of email notifications on the go—no technical support required.
Gamified campaign through the sales team
In one of the campaigns, each salesperson received a personalized code to share with customers during interactions.
When customers scanned the QR code shown by the salesperson, they were prompted to fill in a simple form, including the salesperson’s unique code.
Upon submission, they were redirected to a Scratch & Win page, where they could instantly reveal prizes such as free drinks, desserts, fruit platters, and mini buffets.
The gamified experience triggered excitement and anticipation—customers felt as if they had “won” something rather than just received a discount.
The motivation of Sales persons’ were also high as the entire journey was seamless, they got better response from customers with the mobile first experience.
Digital link on their mobiles relieved customers from carrying paper vouchers in their wallets.
Behind the scenes, every distribution and redemption was automatically recorded.
For the first time, management could track how many voucher claims came from each salesperson in real-time—a data-driven way to measure performance and calculate commissions with accuracy.
The Next Phase: Expanding Through KOL Partnerships
Encouraged by early success, the brand extended the same setup to Key Opinion Leaders (KOLs).
In these KOL campaigns, each KOL was given a unique link and code, which they shared with their followers.
When followers clicked the link, they were directed to a voucher page where they could instantly claim their reward.
The reward included free desserts, mini buffets, and full buffets. The backend helped the marketing team to upload real images of their dishes and branded banners.
The mobile-first experience made it seamless for both KOLs and their followers—easy to share, claim, and redeem.
Digitization isn’t just about ease in distribution—it’s about empowering marketing teams with control, agility, and real-time data.
When every voucher tells a story—who issued it, who redeemed it, and how it performed—marketers stop operating on assumptions.
They make faster, smarter decisions.
And that’s when a straightforward campaign evolves into a strategic growth engine.
Selecting the right platform can simplify processes for the marketing team; it can save time, reduce costs, and minimize effort.
If you work in marketing and are looking for a tailored solution, please reach out to us here
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