Customer
A global pharma brand partnered with Vouchermatic to transform traditional in-store marketing campaigns in order to grow sales and boost customer engagement.
Objective
Enhance sales of their mouth ulcer lozenge product while gathering valuable customer data for future marketing initiatives.
Challenge
The client sought a creative and engaging way to incentivize lozenge purchases and collect customer information without disrupting the in-store shopping experience.
Solution
Vouchermatic implemented a multi-faceted campaign leveraging QR code technology, gamification, and automated prize distribution.
Seamless In-Store Activation:
Eye-catching shelf displays showcased scannable QR codes, seamlessly directing customers to the lucky draw.
Eligibility Verification:
To ensure qualified participation, the platform validated purchase receipts, guaranteeing only customers exceeding a minimum lozenge purchase entered the draw.
Frictionless Data Collection:
A user-friendly form captured essential customer details during the lucky draw registration process with consent.
Live Lucky Draw:
Lucky draw was conducted post campaign period and shared on facebook platform.
Brand-Aligned Design:
Maintaining brand consistency, the lucky draw interface seamlessly integrated with the client’s existing brand identity.
Automated Winner Notifications:
Winners were instantly notified via email about winning the staycation vouchers and on process of collection of the vouchers
Result
Measurable Sales Growth:
The campaign successfully propelled lozenge sales, achieving a significant increase (insert specific data point if available).
Elevated Customer Engagement:
The gamified approach fostered active participation and enhanced brand interaction.
Enriched Customer Data: Valuable customer insights were collected, including, Name, contact details, outlet purchased from, sale amount to make informed future marketing strategies.
Streamlined Campaign Management:
Automated processes ensured a smooth and efficient campaign execution.
Conclusion
By leveraging Vouchermatic’s comprehensive platform, the lozenge brand transformed a traditional promotion into a dynamic customer experience. This innovative approach resulted in demonstrably increased sales, heightened customer engagement, invaluable customer data acquisition, and a streamlined campaign management process.
