At first, this catering company only wanted a small trial — a simple move from paper coupons to digital vouchers.
It felt safer. familiar. manageable.
However, as our conversations continued, we realized their hesitation wasn’t really about technology. It was about something deeper.
They needed visibility.
They needed control.
Most importantly, they wanted to track sales person performance & campaign performance in real time.
At the same time, they didn’t want any integration with their existing systems. That part had to stay untouched.
What they wanted instead was independence — the ability to run promotions on their own, adjust them quickly, and make changes without waiting on IT teams.
With that goal in mind, they decided to experiment with multiple small campaigns.
These ranged from self-claim QR vouchers to gamified activities involving sales teams and KOLs.
Each idea helped them test what generated the most engagement and traffic.
In the end, what began as a simple digitization test turned into something much bigger. It helped them rethink their entire approach to promotional marketing.
The Challenge: Paper Vouchers, Lost Visibility
Use of Printed Vouchers
For years, vouchers were designed and printed in-house and handed out at events and roadshows. The system worked but slowly became impossible to scale.
No Tracking or Visibility
Once a voucher was distributed,It was difficult for the team to track track redemptions, users, or which salesperson drove results on Excel/manual sheets.
No Real-Time Reporting
With scattered and inconsistent data, the marketing team lacked complete insights. Management couldn’t measure ROI,campaign performance in real time.
The Solution: A Step-by-Step Digital Journey
Vouchermatic offered a Voucher Management System designed to replicate their existing campaigns—but with one key difference: real-time visibility and control.
The setup was simple and modular and required no integration with their existing systems.
All campaigns—whether sales-driven, gamified, or KOL-led—could now run independently from a single backend dashboard.
Centralized Backend System
The first step was to create a unique interface that gave the marketing team flexibility to manage each campaign separately.
From there, they could upload bulk and individual unique voucher codes, create self-claim forms, monitor redemptions, and make manual adjustments instantly—all from one place.
The backend was so intuitive that the team could easily change banners, voucher designs, or even the content of email notifications on the go—no technical support required.
Gamified campaign through the sales team
In one of the campaigns, each salesperson received a personalized code to share with customers during interactions.
When customers scanned the QR code shown by the salesperson, they were prompted to fill in a simple form, including the salesperson’s unique code.
Upon submission, they were redirected to a Scratch & Win page, where they could instantly reveal prizes such as free drinks, desserts, fruit platters, and mini buffets.
The gamified experience triggered excitement and anticipation—customers felt as if they had “won” something rather than just received a discount.
Redemption rates for these campaigns recorded all time high.
The motivation of Sales persons’ were also high as the entire journey was seamless, they got better response from customers with the mobile first experience.
Digital link on their mobiles relieved customers from carrying paper vouchers in their wallets.
Behind the scenes, every distribution and redemption was automatically recorded.
For the first time, management could track how many redemptions came from each salesperson—a data-driven way to measure performance and calculate commissions with accuracy.
The Next Phase: Expanding Through KOL Partnerships
Encouraged by early success, the brand extended the same setup to Key Opinion Leaders (KOLs).
In these KOL campaigns, each KOL was given a unique link and code, which they shared with their followers.
When followers clicked the link, they were directed to a voucher page where they could instantly claim their reward.
The reward included free desserts, mini buffets, and full buffets. The backend helped the marketing team to upload real images of their dishes and branded banners.
The mobile-first experience made it seamless for both KOLs and their followers—easy to share, claim, and redeem.
The marketing team was equally thrilled. The entire backend was so easy to manage that they could create, edit, or monitor multiple KOL campaigns simultaneously without external help.
They could also track individual KOL ‘s engagement and redemptions—insights that had never been possible with paper vouchers.
The Takeaway for Marketers
What started as a small experiment to transition to digital methods evolved into a comprehensive transformation in how the brand managed, assessed, and refined its promotional strategies.
The key insight?
Digitization isn’t just about ease in distribution—it’s about empowering marketing teams with control, agility, and real-time data.
When every voucher tells a story—who issued it, who redeemed it, and how it performed—marketers stop operating on assumptions.
They make faster, smarter decisions.
And that’s when a straightforward campaign evolves into a strategic growth engine.
Selecting the right platform can simplify processes for the marketing team; it can save time, reduce costs, and minimize effort.
If you work in marketing and are looking for a tailored solution, please reach out to us here
