Customer: An online luxury marketplace curating the best of unique and high-quality products in Fashion, Gifts and must have style pieces for your home.
Objective
The core objective was to capture subscriber’s data offline and automate coupon code distribution to new subscribers.
Challenge
The subscriber’s data was collected at events via google form and then manually entered into the CRM system to trigger a discount voucher. This process was time consuming and tedious
Solution:
Using Vouchermatic’s – coupon management system the company was able to send a discount coupon code via sms to new subscribers in real time at the event.
How did we do this?
- An existing Google form was integrated with Vouchermatic
- Every new subscription triggered an instant unique discount coupon code on his/ her mobile via sms in real time.
Result
This system and process helped achieve the objective of automating voucher distribution in real time
- The real time incentive offer lead to more signups and created a “wow factor”
- The data was exportable in xls & csv format, this saved time and effort to manually keying in the data into the CRM
- The short expiry of the discount coupon created a sense of urgency and led subscribers with a coupon to visit the online store
This helped in increasing website traffic and sales.
