For a major European FMCG brand, the annual Dinner & Dance (D&D) is a key event that celebrates team success and rewards employees. Traditionally, the evening ends with a lucky draw, a beloved highlight that boosts motivation and strengthens company culture.
However, this year, the organizing committee wanted to go beyond the usual name-based draw. They sought a modern twist that felt more personal, engaging, and visually dynamic. Instead of pulling names from a list, they envisioned using employees’ photos so that faces appeared on-screen in real time. As a result, the draw would feel more exciting, inclusive, and memorable. This idea inspired them to completely reinvent their classic competition with a new, image-based lucky draw experience.
The Challenge
To transform the concept into reality, the team faced several operational challenges.
Capture and upload employee photos during the event itself
Collect and link participant details such as name and phone number to each image
Collect consent from each participant in-line with GDPR policies
Automatically enter all photo submissions into the digital lucky draw.
Operate as a plug-and-play solution —no integrations, installations, or technical support
Send real-time winner notifications
The team also needed a solution that was reliable, user-friendly, and deployable within a tight timeline.
The Turn to Vouchermatic
To bring the idea to life, the company partnered with Vouchermatic to implement a fully automated image lucky draw.
The system combined instant photo capture, participant registration, and live draw management into one seamless process.
A centralized dashboard enabled organizers to track entries, verify details, and generate reports, ensuring transparency and fairness throughout the event.
Commitment to GDPR ensured all the data is safe & secure.
How the Experience Unfolded
Vouchermatic’s platform made the entire process seamless and engaging.
The client aimed to create a smooth, self-managed experience where participants could upload their own photos and provide consent for their images to be used in the lucky draw.
Registration was simple — participants scanned a QR code, entered their name and email, and snapped a selfie against branded backdrops at the venue. Once submitted, their photos appeared instantly on the digital lucky draw wall.
During the event, participant photos were displayed dynamically on the big screen as winners were selected in real time, filling the room with laughter, cheers, and excitement.
The fully automated setup ensured everything ran effortlessly — with no need for technical support, software installation, or manual coordination.
“Our team was thrilled to see themselves on screen — what a moment!” – HR Head
The Results
The image-based lucky draw quickly became the highlight of the evening:
Enhanced Engagement:
Seeing familiar faces on-screen built excitement and camaraderie.
Effortless Execution:
The process ran smoothly with minimal supervision.
Consistent Branding:
The professional photo booth reinforced the company’s visual identity.
Transparency and Fairness:
Organizers could track entries and maintain compliance easily.
Overwhelmingly Positive Feedback:
Employees described the experience as modern, fun, and inclusive.
The initiative transformed a routine corporate tradition into an interactive and emotionally engaging celebration.
Conclusion
The image-based lucky draw proved to be visually engaging and appealing to all attendees, creating excitement and a sense of connection.
What made the experience truly remarkable was its ease of execution. No complex integrations or technical hurdles were required — just a smooth, plug-and-play system that delivered an engaging, professional, and visually compelling experience.
See the Lucky Draw in action
Bring the Experience to Your Event
Interested in creating an engaging, image-based lucky draw for your team or event?. Contact us here.
