Case Study- Transforming Vouchers Into Revenue Drivers for A QSR Franchise Group

FnB

Customer

A QSR franchise group operating restaurants such as KFC & PIZZA HUT in Tanzania, to manage various F&B outlets and VIP lounges for travelers at the Tanzania Airport

Objective

To implement a robust voucher management system that streamlines the distribution of e-vouchers for F&B chains to customers through airlines and travel agencies, optimizing efficiency and reducing manual processes.

The company needed a system that would enable seamless voucher issuance, tracking, and redemption, enhancing the overall customer experience and driving sales.

Requirements

  • Bulk issuance of e-vouchers to travel agents and airlines
  • Individual issuance to travelers upon ticket purchase
  • Tracking of voucher availability for each airline or travel agent
  • Issuance and tracking of third-party vouchers
  • Report generation detailing voucher transactions by travel and airline companies

Solution

Vouchermatic implemented a comprehensive B2B and B2C voucher distribution system, providing the F&B group with a complete view of the voucher lifecycle from issuance to redemption. Each voucher, issued to end customers, was uniquely identified by a serial number and attributed to the specific airline company or travel agency.

Redemption was facilitated offline at the airport, with vouchers accepted at various outlets depending on the vendor (e.g., KFC, VIP lounge, Pizza Hut).

FnB

Results

Vouchermatic’s solution enabled the company to:

  • Simplify third-party voucher sales: Easily sell vouchers to customers through travel agencies and airlines.
  • Scale voucher issuance: Issue large volumes of vouchers efficiently, thanks to the scalable nature of the software.
  • Enhance transparency: Generate automatic reports to track revenue from third-party voucher sales and streamline auditing processes.
  • Improve operational efficiency: Streamline voucher management processes, reducing administrative burdens.

Key Benefits Achieved with Vouchermatic


Streamlined Voucher Distribution:

  • Centralized Management: Efficiently managed and distributed vouchers through a single platform.
  • Automated Processes: Reduced manual errors and streamlined workflows for voucher issuance and redemption.
  • Limited access to agents: Limited access to the voucher system for third-party agents for seamless distribution

Comprehensive Voucher Tracking:

  • Real-Time Visibility: Voucher issuance, redemption, and expiration dates tracked in real-time.
  • Detailed Analytics: Insights into voucher usage
  • Fraud Prevention: Robust security measures to prevent voucher fraud and misuse.

Scalable Voucher Issuance

  • High Volumes: Scaling voucher issuance to meet increasing demand.
  • Flexible Customization: Branded voucher templates and terms to suit specific campaigns and promotions by the group.

Co-branded campaigns

  • Partnerships: Collaborate with airlines, travel agencies, and other partners to expand voucher distribution channels.