Challenge
One of Dubai’s top retail malls runs high-traffic seasonal promotions and lucky draws that attract hundreds of eager shoppers. While these campaigns drive strong engagement, the manual backend process created a major bottleneck:
- The marketing team had to manually collate every submission, verify receipts, and calculate the number of entries.
- This was labour-intensive, prone to human error, and slowed down winner announcements.
- As the number of participants grew, so did the pressure to handle submissions efficiently and transparently.
The reliance on shoppers submitting physical receipts created an outdated and inefficient process, highlighting an urgent need for a modern mall lucky draw system that is scalable and highly flexible to meet the mall’s unique requirements.
Solution: Mall Lucky Draw System Powered by Vouchermatic
To solve this, The Mall partnered with Vouchermatic to implement a tech-driven automated lucky draw solution.
What Vouchermatic Delivered:
- Branded Microsite & Mobile Access
Participants could scan a QR code and upload their shopping receipts directly through a branded online portal - Receipt Scanning & Ai Technology
Vouchermatic’s engine validated key details such as date of entered, missed details etc. - Auto Validation & Entry Allocation
Based on campaign rules (e.g., AED 250 = 1 entry), the platform instantly calculated the number of entries per shopper automatically & in real-time. - Admin Dashboard for Real-time Monitoring
Mall’s team could track participation, view receipt & approve them using one click, and access detailed reports - Fair and Transparent Draw Mechanism
Winners were selected using Vouchermatic’s auditable randomizer, ensuring full transparency.
Results
After deploying the Vouchermatic-powered system, The Mall saw:
- 2x faster entry verification and winner declaration
- Auditable lucky draw mechanics
- Significantly fewer customer disputes
- Positive shopper feedback due to the seamless digital experience
Actionable Tactics for Mall Managers
If you’re a mall operator looking to modernize your lucky draws, here are some tactics to start with:
1.Digitize the Receipt Submission Process
Allow shoppers to upload receipts online or via kiosks to streamline data collection.
2.Use Auto Validation for Entry Allocation
Define clear rules (e.g., spend thresholds, store eligibility) and let the system handle the rest.
3.Provide Real-time Confirmation
Instant feedback builds trust and encourages more participation.
4.Deploy a Transparent Draw System
Use auditable technology to select winners and maintain credibility.
5.Leverage Shopper Insights
Analyze receipt data to understand which stores drive the most engagement.
Closing Takeaway
Mall’s partnership with Vouchermatic showcased how technology can turn a tedious manual process into a seamless, scalable campaign experience. In a fast-evolving retail landscape, embracing automation and gamification isn’t just smart — it’s a competitive edge.
If your mall is still running lucky draws the old-fashioned way, it’s time to upgrade the experience for both your team and your customers.
